Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals by Brent Dykes
- Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals
- Brent Dykes
- Page: 352
- Format: pdf, ePub, mobi, fb2
- ISBN: 9781119615712
- Publisher: Wiley
Free mobile epub ebook downloads Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals by Brent Dykes English version 9781119615712
Master the art and science of data storytelling—with frameworks and techniques to help you craft compelling stories with data. The ability to effectively communicate with data is no longer a luxury in today’s economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative—to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories. Narratives are more powerful than raw statistics, more enduring than pretty charts. When done correctly, data stories can influence decisions and drive change. Most other books focus only on data visualization while neglecting the powerful narrative and psychological aspects of telling stories with data. Author Brent Dykes shows you how to take the three central elements of data storytelling—data, narrative, and visuals—and combine them for maximum effectiveness. Taking a comprehensive look at all the elements of data storytelling, this unique book will enable you to: Transform your insights and data visualizations into appealing, impactful data stories Learn the fundamental elements of a data story and key audience drivers Understand the differences between how the brain processes facts and narrative Structure your findings as a data narrative, using a four-step storyboarding process Incorporate the seven essential principles of better visual storytelling into your work Avoid common data storytelling mistakes by learning from historical and modern examples Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals is a must-have resource for anyone who communicates regularly with data, including business professionals, analysts, marketers, salespeople, financial managers, and educators.
Effective Data Storytelling - Marketing Analytics Summit Las
Narratives are more powerful than raw statistics, more enduring than pretty charts, and are better at influence decisions and drive change.
Effective Data Storytelling How to Drive Change with Data
Get this from a library! effective data storytelling how to drive change with data, narrative and visuals. [brent dykes] -- until now, most of the content
Effective Data Storytelling: How to Drive Change with Data
Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals PDF/EPUb by Brent Dykes. kaBEh725kaeki2154 - Read and download Brent
Brent Dykes - Lehi, Utah | Professional Profile | LinkedIn
Effective Data Storytelling: How to Drive Change with Data, Narrative, and Visuals. Wiley December 17, 2019. Master the art and science of data
How to Unleash Your Marketing Muscles as a Data Storyteller
Brent Dykes is the author of Effective Data Storytelling: How to Drive Change with Data, Narrative, and Visuals. Brent has more than 15 years of
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Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals Transforming data into visual communication is only one part of the picture.
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